Advertising Video

Hyun Jin's McDonald Video -

Purpose: To make them go to McDonald and eat Happy Meal.
Target Audience - Anyone that likes burgers.
How it's effective - This ad is very funny and has a very catchy song.

Ask any questions v.s. Lie

If I could pick either ask any questions and get an answer or being able to lie, I would choose ask any questions. This is a difficult question for me because if I choose the question one, it's good that I can get a true answer, but I can't lie even though it's a secret. On the other hand, if I choose the lying one, it's good that I don't need to tell the truth for the private ones, but I can't ask any question I want and get a true answer. However, I would still choose ask any questions because lying sometimes makes things go worse. One example is that when my little sister wanted to tell me something and I don't answer the first time, she says, 'It's gone. I won't tell you' which made me more curious. But if I had the privilege to ask question and get an answer, I would ask 'What was the thing you were going to say?' then I would get a straight answer from her.

Jonas's Journal

Okay... I got 'selected' to be the next Receiver of Memory, and I feel confused right now about all the training and the rules. People say that the Receiver of Memory is the most important job in the community, but after I thought about all the pain that I would get (crushed hands in the door is NOTHING!), my confused feelings changed to scared feelings. Now, I realized that I have intelligence, integrity, courage, wisdom and capacity-to-see-beyond, but I am sure that I don't have that capacity-to-see-beyond ability... but the Receiver keeps on saying that I have that ability! So after I got that 'important' job, I read through the rules of the Receiver, and I was bewildered that I was permitted to lie. A bad thing about being a receiver is that I have to be alone and apart with all my friends...

CLIO Awards

Target Audience: People with shelter/money

This advertisement is giving the message that rich people should be thankful of what they already have, don't be greedy of what they want, and notice that there are much poorer people than them.

1. Symbolism - A box with a computer on it and a boy that is lying inside the box. It is saying that some people want a computer and all those expensive things, but others just want a place to live and sleep.

2. Body Language - The girl 'on' the box is smiling, playing a computer, and the boy 'in' the box is just lying down in a sleeping pose.

3. Camera Angle - The picture is taken from the side, and that is the only place that can actually make you see that the girl is 'on' the box, but the boy with jeans is 'in' the box. This advertisement doesn't have a particular camera angle.

4. Special Effects - (This is what I think) First, the boy in the box wore different kind of clothes from the girl on the box to make it look like two different people. Second, the location of this place is somewhere rusty and 'not clean' which makes it look like a place where poor people (the boy in the box) live.

5. Lighting and Color - Every part of the advertisement is dark colored except for the light blue colored box. This will make us look at the box first, the most important part of the advertisement.

6. Beauty and Standing - The girl in the box has tied her hair which looks net and it is more likely to be a not poor person, which is one of the main point of the advertisement.

7. Layout and Graphics - I like this advertisement because the boy with jeans and the girl on the box looks like one person, because they are lying down in the same position.

Advertising

15 year old boy

- Looking cool

- Staying cool (not sweating)

- Buying cheap things

Are you the type of person that sweats a lot? Do you want to look cool? Xshirt-10, a white colored shirt that reflects the heat from the sun is also decorated with a cool skeleton design in the middle. 50% discount is on the way tomorrow, so go to 'XSHIRT store' and buy it as soon as the sun is up!

The Giver

During dinner, Jonas's family talk about their feelings through the day. Jonas feels apprehensive about the upcoming ceremony of 12.