CLIO Awards

Target Audience: People with shelter/money

This advertisement is giving the message that rich people should be thankful of what they already have, don't be greedy of what they want, and notice that there are much poorer people than them.

1. Symbolism - A box with a computer on it and a boy that is lying inside the box. It is saying that some people want a computer and all those expensive things, but others just want a place to live and sleep.

2. Body Language - The girl 'on' the box is smiling, playing a computer, and the boy 'in' the box is just lying down in a sleeping pose.

3. Camera Angle - The picture is taken from the side, and that is the only place that can actually make you see that the girl is 'on' the box, but the boy with jeans is 'in' the box. This advertisement doesn't have a particular camera angle.

4. Special Effects - (This is what I think) First, the boy in the box wore different kind of clothes from the girl on the box to make it look like two different people. Second, the location of this place is somewhere rusty and 'not clean' which makes it look like a place where poor people (the boy in the box) live.

5. Lighting and Color - Every part of the advertisement is dark colored except for the light blue colored box. This will make us look at the box first, the most important part of the advertisement.

6. Beauty and Standing - The girl in the box has tied her hair which looks net and it is more likely to be a not poor person, which is one of the main point of the advertisement.

7. Layout and Graphics - I like this advertisement because the boy with jeans and the girl on the box looks like one person, because they are lying down in the same position.